QUESTION 3

What kind of media institute might distribute your product and why?

A perfect film distribution company that would potentially distribute our production would be a UK institution, Working Title. This is due to the production casting British actors which is iconic to Working Title and their productions. It would reach out to a global market as mass audiences around the world, especially the american audiences are appealed by stereotypical ‘Britishness’. This is very popular in Working Title productions such as ‘Johnny English’ and ‘Love Actually’ which use critically acclaimed British actors and over exaggerate British accents and conventions. This is so a mass global market can easily recognise the British stereotypes they know and love. We have included some of theseconventions in our production which include shots of tea being made in the opening sequence and also casting British actors.

 We wouldn't consider distributing our proaction on film 4 due to the very fact that we want to reach out to a wide mass audience and film 4has a niche market.

As part of the exhibition stage of our production, we would distribute our film in multiplex cinemas and online through sites such as Netflix and Amazon Prime. By distributing our production in multiplex cinemas, this means it will reach out to a wider mass audience and make much more profit when it comes to the box office. This evidently is preferable for the institution as well as the audience as it would be cheaper for them. Even though independent cinemas provide a better experience for the consumers when watching the production, it is substantially more expensive, especially for our target audience of potentially students. It would be advertised in popular, busy parts of London such as print adverts on the tube and video ads in piccadilly circus to create that mass appeal. 

We would also air the trailer on television during the adverts of popular shows such the X Factor so millions of people would be watching, consuming the trailer for our production. 

To reach out to our target audience, the best time for our film to be distributed would be during school holidays. This is due to the fact that we are targeting teens and young adults which would be in the D/E demographic so students who would be in their break, with time on their hands. 

This would be an excellent time as the young would watch the film during their break then spread it through word of mouth and through social media which would target a young, mass audience and create profit for the institution.